My first wine label design was in 2013 for Domaine de Séailles. Josh Adler from Paris Wine Company, who I did some design work for, also had the idea to give the ticket a reboot after he started working with the domaine so we teamed up again. Designing wine labels felt pretty natural to me, I lived in Paris for 5 years and one of my best friends there is a big natural wine geek. So I had a lot of great adventures in that world with him and my design work and personal life tend to have a lot of overlap. Aside from graphic design, my wife and I work together and design bars and restaurants, often when we do a restaurant project we’ll also do the graphic identity, menus, napkins etc. and it’s fun to also occasionally have a product you designed inside of an environment we designed together.
I wish it were that simple. In my case often the wine doesn’t exist yet. It’s the same thing as when I design an album for a band, they are usually in the middle of making it when they need the artwork done. I talk to the people making the wine, get a sense of their story and try to create something that is a sincere expression of who they are and what they are creating.